Arcade Content’s Kyle Lewis took some time out of advertising to direct Sebentin(Haters), Zakwe’s “eye-popping” new music video featuring Cassper Nyovest and Musiholiq.

Shot in ominous black and white by DOP Fahema Hendricks, Sebentin has all the trademarks of another Kyle Lewis classic, from Kaley Meyer’s startling styling to Stephen du Plessis’s rapid-fire edit, but the real joy is in watching three of South Africa’s best rappers trying to one-up each other.

Also featured in the video is artist Purity Mkhize, who is also known as PURE.